Create custom social ads for our 21 publications as quickly as possible without compromising on quality
We worked with the Marketing team to create a template that would allow us to plug and play both copy and imagery, resulting in automatically generated custom ads.
We created a .csv file that would be imported into InDesign using data merge. Using spreadsheets allowed the Marketing team to get in and tweak copy/suggest imagery without needing to understand design software.
We used the existing library of custom illustrations from our Editorial Design Team with the indigo color palette, creating a cohesive look across all of the ads.
The result was over 30 ads at the press of a button. It was as simple as running the data merge and exporting from InDesign to .png. The time saved was enormous, but the satisfaction of everything creating itself was the real treat.