about me

If I were describing myself in just a few words I might use:

Business-oriented. Proactive. Passionate

I live at the intersection of business and design. I’m as passionate about creating beautiful things as I am about meeting business objectives.

I’m based in Washington, D.C. with my dog Cutie. You can find me wandering the city with a camera, or perhaps playing volleyball!

Not currently accepting freelance opportunities.

🎉 2020 Folio Designer of the Year

my work

Sales Proposal Project

for Industry Dive

Goal

Create an easy-to-use presentation template for sales proposals that will make us look good when pitching to clients and allow our sales people to spend less time thinking about design

Process

Prior to this project, Design was not very involved in the sales process. To ensure any changes we made were not disruptive to their process, we spent significant time working to understand their needs.

Our lengthy discovery phase involved interviews with people across all levels of the department, documentation of existing processes and, experimentation with all available tools.

Result

The result was an easy-to-navigate template with over 70 pre-designed slides. The sales people are able to quickly create decks that serve the needs of their clients, all while staying on brand.

“I’ve received so many compliments about how sleek, easy to understand and pretty our proposals are from clients. They make it so much easier for us to sell larger campaigns AND get buy in from the higher ups.”

Marketing Programs Manager

at Industry Dive

Audience Snapshots

for Industry Dive

Goal

Create customized audience insight assets for our Sales team to leverage during client conversations

Process

This project would end with 21 separate assets with 21 highly individualized audiences, so our biggest obstacle was to find ways to reduce the time to complete each asset.

We overcame this by setting as many content restrictions as we could, such as set section types and content length maximums. We then developed the InDesign template around those limitations.

Result

The result was a template that allowed our designers to quickly transpose standardized information into a visually pleasing and easy-to-read asset for our Sales team.

Bulk Ad Creation

for Industry Dive

Goal

Create custom social ads for our 21 publications as quickly as possible without compromising on quality

Process

We worked with the Marketing team to create a template that would allow us to plug and play both copy and imagery, resulting in automatically generated custom ads.

We created a .csv file that would be imported into InDesign using data merge. Using spreadsheets allowed the Marketing team to get in and tweak copy/suggest imagery without needing to understand design software.

We used the existing library of custom illustrations from our Editorial Design Team with the indigo color palette, creating a cohesive look across all of the ads.

Result

The result was over 30 ads at the press of a button. It was as simple as running the data merge and exporting from InDesign to .png. The time saved was enormous, but the satisfaction of everything creating itself was the real treat.

brian tucker

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brian
tucker